It’s an exciting thing to do, starting a business, but there are so many decisions to make it can honestly feel so overwhelming. You have to consider the people you want to bring on board, the direction you want to go in, goals that you may have, the marketing you have to develop, it’s all a lot. A big part of starting a new business is also developing your brand, and it can be tempting to just think of something quickly and hope for the best. You have to put as much thought into your brand’s story and message as you did into the product or service itself, because if…