Social media of some kind is essential for businesses these days. You should be using at least one social media channel to engage with customers, keep people up to date and perhaps even provide customer service. If you’ve started using social media, but you feel that things have been kind of lackluster so far, you should do something to get the boost that you need. By improving your social media performance, you could start raising your brand awareness and increase your customer loyalty too. So how do you make positive changes to your social media and boost your engagement numbers? Have a Strategy One thing that you mustn’t do is…