When we start a business, most of us focus on impressing customers out in the real world. Your success does, after all, depend on whether such customers buy your products. Failure to foresee what they want would undo your efforts. But, what if customer interactions aren’t the only ones which matter? Your big break could come from another company rather than the clients you’re struggling to reach. Let’s face it; at this stage, you have no audience to speak of, and you’re unable to change that. This is where a little something called B2B (or ‘business to business’) sales come in. Many new companies struggle to make a mark in…