When we start a business, most of us focus on impressing customers out in the real world. Your success does, after all, depend on whether such customers buy your products. Failure to foresee what they want would undo your efforts. But, what if customer interactions aren’t the only ones which matter? Your big break could come from your B2B Plan rather than the clients you’re struggling to reach. Let’s face it; at this stage, you have no audience to speak of, and you’re unable to change that. This is where a little something called B2B (or ‘business to business’) sales come in. Many new companies struggle to make a mark in industries off their own steam. As such, they find that their best option is to convince another company to buy their products. That company can then market what you sell to their client base, and thus help you get things off the ground. All you need to do is convince an established company to buy enough units from you to make ripples. This is, obviously, easier said than done. And, while we can’t guarantee your success, we can steer you clear of mistakes which ensure no large corporation would…