Take a look at your website and ask yourself what it’s doing. Is it dutifully channeling leads towards conversion? Or does it look more like a directory or menu, showing what you have to offer?  If it is the former, then you’re in a good place. If it’s the latter, you’re in trouble.  We have this notion that websites should be a kind of digital storefront where we showcase everything that we have to sell. After all, what is the difference between selling online and in-person? There is none, right?  That analogy is only partly true. While it is correct that selling happens through both channels, the medium is different.…