The web has the power to make or break your business. As time-poor individuals, it’s increasingly where we turn first for every single need, and as a small business, it’s your shop window to the world, connecting you to millions of potential customers all over the world – if only they can find you. Winning online is all about visibility. With the average time people spend scanning search results being 15 seconds or under, being visible can literally make or break your business. That’s why a considerable allocation of your resources should be spent on creating and maintaining that, and trying to tap into some of the 3.5 billion plus searches processed by Google every single day. Having a solid strategy for your search engine optimization is more important than ever, and yet it’s a complex space to navigate, meaning many under-resourced start-up businesses are falling at the first hurdle. And yet rising up the ranks to achieve a high…