How To Make Your Restaurant Stand Out in Summer

Summer is finally here, and with it comes an opportunity for restaurant owners to make their establishments stand out. With the warmer weather and longer days, more people want to seek outdoor dining experiences and fun activities. However, these customers have countless options, and you need to ensure your eatery is their top pick. Get expert advice on how to make your restaurant stand out this summer.

Decorate With Summer Colors

As the warm weather approaches, set aside some time to add the perfect accent pieces to your establishment. Nothing screams summer like some vibrantly colored decor, so aim to decorate with shades of yellows, oranges, greens, and cool blues. You could easily add a splash of color with some tablecloths or small centerpieces.

Add Outdoor Seating

Another tip to make your restaurant stand out this summer is to take advantage of the beautiful weather and allow for outdoor seating. Invest in comfortable outdoor furniture and accessories like umbrellas, sofas, tables, and chairs.

Additionally, buy some greenery, such as plants and in-season flowers, to decorate the entrance and patio. Quality lighting also creates a warm and inviting atmosphere as the sun goes down.

Add a Seasonal Menu

Add seasonal dishes to your menu to give your customers a taste of summer. Use fresh and locally sourced ingredients, like berries, melons, and tomatoes. You can also add refreshing drinks to your menu, such as flavored lemonades, iced tea, and some tasty cocktails.

When creating your drink menu, ensure you understand what flavors make each drink unique. For instance, there are differences between margaritas and daiquiris— most importantly, the alcohol used. Margaritas use tequila, while daiquiris use rum.

Host Weekend Events

Take advantage of summer weekends by hosting activities that appeal to everyone, as this is a great way to attract a diverse audience. Try out different events, such as:

• Live music performances
• Outdoor movie screenings
• Trivia night

To further stand out, you can organize food and drink specials based on the specific theme night to enhance the festive atmosphere.

Promote on Social Media

Create a social media presence on platforms like Facebook, Instagram, and Twitter to post regular updates about your restaurant. You should also announce your seasonal menu, events, specials, and discounts. Use captivating visuals with summer colors and encourage your customers to tag your establishment in their photos.

Summer presents exciting opportunities for restaurant owners. Use this time to attract new customers to your establishment as they soak up the summer sun!