• Email Marketing For The Savvy Marketer!

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    Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor Thank you, Campaign Monitor, for this infographic! I learned a LOT! I learned I’m doing many things from the ‘don’t column’ Sorry little peanuts! Who knew? Well, other than the folks at Campaign Monitor? Another thing I learned? It doesn’t matter what size of business; large or small; email marketing is important! Not only does email marketing build loyalty and trust in your brand but it also helps to build relationships with your followers or customers. If you really think about it, who doesn’t have an email address? So, we have a great email to send out. But, what is that magic phrase that actually makes a person OPEN the email? The team at Emma is here to help you send better emails, so they created a video series to equip you with all the knowledge you need to send messages your customers will want to open. In this video, Caroline and Rob go head-to-head in a competition to choose the best subject line. How to choose the best subject line In case you need a refresher, we’ve already talked about email subject line mistakes to avoid and the data behind great subject lines, but in…