It’s essential to foster healthy confidence in your firm. This is because competition can often be seen through the lens of a battleground. You need steady footing. You need to earn your place on the field. You need to keep aware of everything going on around you, and you need to be ready for the slightest opportunity to gain traction and forward momentum. None of that can happen without confidence. But misplaced business confidence can lead to businesses shutting down ahead of time, financial ruin, and humiliation all around. Confidence in your business is important, but how do you measure that? How do you keep things together, and wisely follow…