• How to Gain New Traffic to Your Online Store

    If you are fortunate enough to have a successful online store, then you’ll know full well that it’s impossible to make sales if nobody is visiting. You need people to come to your website if you’re hoping to get your product or your service off the ground, but how are you bringing people to your website in the first place? What you need is traffic, but the problem is that entrepreneurs often fall into the trap of thinking that any visitor is a good one. You need to know that there is a difference between good clicks and bad clicks. The good clicks are the ones that click through, so…

  • Five Ways You May Be Standing In The Way Of Your Company’s Success

    If your business is going through a challenging time, it’s important that you’re able to identify the roadblocks that stand in your way. After all, this will put you in the best possible position to do something about it, meaning they will not serve as a hindrance to your long-term success.  Of course, there are many challenges that you’ll face that are caused by no fault of your own – such as consumer spending habits. However, there are other challenges that could be self-inflicted, such as failing to understand your audience or not using your social media to your advantage.  Photo by Mailchimp on Unsplash With that in mind, here are…

  • How to Maximize Efficiency and Streamline Processes in the Potato Chip Manufacturing Industry

    Automate the production processes in your factory for increased efficiency, quality, and cost savings. Source high-quality ingredients for great flavor and texture in chips that customers will love Apply lean manufacturing principles to identify and eliminate non-value-adding activities that can slow down production. Regularly maintain your equipment to avoid costly breakdowns and ensure maximum efficiency to save money. Implement quality assurance processes to guarantee that your chip products meet customer expectations. In today’s fast-paced world, manufacturing companies must operate more efficiently to keep up with the competition. With consumer demands constantly changing, manufacturers must adapt and improve their processes to meet those demands. As a potato chip manufacturing business professional,…

  • How to Use Social Media Marketing to Grow Your Business

    Introduction Social media marketing is one of the fastest growing marketing channels. It’s estimated that over 2 billion people worldwide use social networking sites like Facebook and Twitter now that so many of us have access to cheap and speedy internet as these Spectrum internet plans and prices show. According to Social Media Examiner, 92% of marketers say they expect their businesses will increase their use of social media in the next year. With so many opportunities available, why aren’t more businesses taking advantage of this great way to grow their brand and reach new customers? In this post, I’ll explain how you can use social media to help grow…

  • Customization Is Not Just a Buzzword: It’s the Way of the Future

    In a world where people are expecting more and more personalization, customization is no longer a buzzword. It’s the way of the future. Gone are the days where everyone wants or expects the same thing. In fact, customization has become one of the most important ways to stand out from your competition. And it’s not just about what you sell – it’s also about how you sell it. Photo by Theme Photos on Unsplash Customize Your Product Offerings One of the biggest advantages of customization is that you can tailor your products and services to meet the individual needs of each customer. This means you can offer different packages, bundles…

  • Top Hints for Developing Your Brand

    It’s an exciting thing to do, starting a business, but there are so many decisions to make it can honestly feel so overwhelming. You have to consider the people you want to bring on board, the direction you want to go in, goals that you may have, the marketing you have to develop, it’s all a lot. A big part of starting a new business is also developing a brand, and it can be tempting to just think of something quickly and hope for the best. You have to put as much thought into your brand’s story and message as you did into the product or service itself, because if…

  • Stop Losing Money Within Your Business

    Small businesses have a hard time growing when they’ve just started, and a lot of the challenge is making sure your business is water-tight. It’s not uncommon for a business to be leaking money when they don’t have the means to do so, but the sooner you get working on your internal problems, the better. No business is perfect, so you should never think that your business has no room for improvement, Focused Energy consultants can give you the insight to grow your business, and drive profitability. You could be losing a lot of money without even being aware of it. You could be putting that money back into your…