First impressions count for a lot in modern business. While it’s true that most companies need an average of eight touchpoints to gain a converted sale, the initial interaction sets the tone. When it’s positive, you’ll have a far better shot at securing conversion. Conversely, a negative interaction could end your hopes before they’ve even started. Setting a great first impression doesn’t occur by chance, though. With this in mind, you must ensure that you’ve built a comprehensive strategy that will generate positive responses. The following checklist will point you in the right direction. Make the most of your website Even if you have an offline local store, many consumers will discover the company through online channels. Therefore, designing and developing a site that will gain traffic while also painting a professional image is vital. You can also use it to capture the contact details of your visitors by having an email newsletter sign-up. This can subsequently put them on the path…