• Future-Proofing Your Business in Challenging Economic Times

    Keeping a business afloat in today’s trying economical times is more challenging than ever. You know, navigating the current economy feels kind of like getting ready for a day at the beach and suddenly finding out there’s a hurricane on the way. Ever been there? You set out your beach towel, ready to soak up the sun, and whoosh! A gust of wind sweeps it away. That’s pretty much what our economy feels like right now – that unexpected gust. But you know what? It’s not the end of the world. Let’s talk about how to make sure your business can not only survive the storm but also maybe have a little fun in the rain! Roll with the Punches! Okay, business has always been a rollercoaster, but now it feels like it’s on turbo mode. So, instead of screaming in fear, how about we enjoy the ride? The trick? Adaptability! Investing in cool training and tools that encourage flexibility can be a game-changer. Let’s foster a culture where change is like that new trend everyone wants to try. Don’t Put Your Eggs in One Basket Ah, the age-old advice! But seriously, if one of your ventures takes a nose dive because…

  • Hello Fall Allergies! Now Please GO Away!!

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    Things that make me go AHHHHCHOOOO. Fall allergies (for some, me included) can be as aggravating as springtime allergies. My allergies can be blamed on many things. Starting outside. The fires in Canada, Washington, and Idaho have made being outside nasty. ALTHOUGH! The haze and smoke do make for some beautiful photographs. The air quality is horrible and does cause my eyes to water and at times have me coughing up a storm. When the smoke gets so bad you escape into the house……… HA! I just made a funny!! Inside the house, it is worse. Hello! Have you met Miss Bear? The 120-pound shedding machine, Bernese Mountain Dog. Same as the fire photographs Miss Bear is super photogenic. She is so SWEET!! But, I swear you’ve never seen so much hair left behind her as she walks. I don’t understand how she isn’t bald!! As embarrassing as the last photo is….. the stairs down to the craft room after 4 days!! LOOK at all that hair!!! (AND that’s the better set of stairs….. I refuse to show you the upper stairs. NOPE!! NOPE!) Ohhhhh Miss Bear is not the only allergy culprit in our house. NOPE!! Our house is…

  • How to Gain New Traffic to Your Online Store

    If you are fortunate enough to have a successful online store, then you’ll know full well that it’s impossible to make sales if nobody is visiting. You need people to come to your website if you’re hoping to get your product or your service off the ground, but how are you bringing people to your website in the first place? What you need is traffic, but the problem is that entrepreneurs often fall into the trap of thinking that any visitor is a good one. You need to know that there is a difference between good clicks and bad clicks. The good clicks are the ones that click through, so the higher your click through rate the better. Because this means that people are exploring your website and they’re making decisions about your store and your products. A simple click just means somebody has clicked on your website before clicking back off of it again. If you have low quality traffic and people with no interest in what you sell, then you’re going to dampen your conversion rate. Instead, you need to have a great digital marketing and SEO strategy that will help you to gain new traffic to your…