One Direction! Get’s It’s OWN Make Up LINE!!
Check out the brand NEW Makeup Collections from One Direction. There are three main collections, each collection arrives in a COLLECTIBLE tin!! The tin itself has a brick wall design. The clear plastic sleeve features the boys of One Direction. So CUTE!! Yes, that is my inner cougar showing.
Each one of the collections is very SMARTLY named after one of their albums. Marketing GENIUS!!
Midnight Memories Tin HOLDS:
‘Through The Dark’ Liquilights glow gloss: Electric glitter poppy lip gloss that glows to neon red orange under UV light
Eyeshadow palette containing:
- Little White Lies – palest warm grey
- Don’t Forget Where You belong – Soft pink shimmer
- Half A Heart – Metal grey
- Strong – Charcoal black matte shimmer
- Midnight Memories – Silver glitter creme
‘Best Song Ever’ – Crimson red creme lipstick
‘Little Black Dress’ – Volumising black mascara
‘Right Now’ – Metallic steel nail polish
‘Better Than Words’ – Black eye and body crayon
I LOVE the fact these products are song titles, album names! Not to mention GREAT COLORS!
Take Me Home
This one is very Girl Next door with softer shades. 
‘Kiss You’ Liquilights glow gloss: Orange glitter rush lip gloss that glows to neon yellow under UV light
Eyeshadow palette containing:
- Back For You – Velvet creme
- Change My Mind – Peachy shimmer
- C’Mon C’Mon – Soft taupe
- Little Things – Smokey brown
- Take Me Home – Golden glitter creme
‘Last First Kiss’ – Nude pink sheer lipstick
‘Little Black Dress’ – Volumising black mascara
‘Live While We’re Young’ – Multi Dimensional gold glitter nail polish
‘I Wish’ – Chocolate brown eye and body crayon
Up All Night
And last but certainly NOT least. This is the makeup set I received to review. Everything from bubblegum pink lip color to a vibrant BLUE nail color! This is truly an UP all NIGHT collection!
‘Taken’ Liquilights glow gloss: Powerhouse glitter pink lip gloss that glows to neon orange under UV light
Eyeshadow palette containing:
- More Than This – Soft blushing pink
- Gotta Be You – Silvered taupe shimmer
- Save You Tonight – Shimmering turquoise blue
- Another World – Royal blue shimmer
- Up All Night – Sapphire glitter creme
‘I Should Have Kissed You’ – Bubblegum pink creme lipstick
‘Little Black Dress’ – Volumising black mascara
‘Na Na Na’ – Aqua blue metallic chrome nail polish
‘Stand Up’ – Dark denim eye and body crayon
I love that eye shadow palette, everything you need to make a night on the town STATEMENT!! Eye shadows are all pigment rich and go on like a dream! Nail polish, is FUN, bright and added bonus; it dries quickly! The I Should Have Kissed You bubblegum pink lipstick glides on easily and isn’t as PINK as the picture. More a glossy pink, which I love! The mascara doesn’t flake, run or smear. The Stand Up eye crayon might be my favorite, a no pull, goes on smooth eye liner!! This really makes your eyes POP!!!!
Also included in each tin is a set of stencils! Use your eye/body crayon to add extra pop anywhere you want. (use a makeup sponge to apply).
This would be an amazing gift set for every One Direction Fan!! Only thing better would be having one of these cuties wrapped inside!
These are limited edition sets!! Sales start in the US at the following places!! With International dates to be announced.
MACYS August 11, 2014 (Don’t forget to go thru Rakuten for a whooping 15% back!)
STAGE STORES, BEAUTY BRANDS, DILLARDS and Lord and Taylor all on AUGUST 25, 2014
Follow Make Up By One Direction on Facebook.
Disclosure: I have received complimentary/free products for the purpose of this review for being a member of Brand Backer. The opinions are 100% mine. I have not been influenced in any way. I am disclosing this in accordance with Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the use of Endorsements and Testimonials In Advertising. Peanut Butter And Whine.
21 Comments
Yanisa Allison
I think the makeup thing is okay, but I don’t think it’s the type of makeup the boys themselves would actually want to see a girl wear, lol.
Lily Kwan
This makeup looks very nice. Thanks for sharing!
RICHARD HICKS
This would make a nice gift for one of their fans!
cheryla lister
This is a great marketing technique for the younger crowd this is geared toward. I love products that come in cute tins!
Rhonda Martin
Great Marketing is right! Every teenager who loves this band (which by the way is a lot) is going to want a tin with their make-up in it. I can even bet they want the tin that has the make-up named after their favorite song. I know this would of been me as a teenager.
Sarah L
Fun way to have makeup. I don’t know the group. Out of touch.
Isabella T.
I think it’s so neat that they did this. The container is awesome!!! I wish my makeup came in nifty designs like these!
Julie W
I actually won some of this from a contest. I haven’t received it yet but can’t wait to. My daughters will love it!
Brandi Dawn
What a fantastic marketing idea! Great job, boys!
kah cherub
Some of my friends would love that…
Diana Corlett
I know someone (my granddaughter) who would love to have anything pertaining to One Direction!
April Farley
I have a granddaughter that would love to have this. Whom ever market this product really did a great jon with the look of it and naming it after each track !
Alona Y
I think the Up All Night collection is my favorite, these are cute!
Kelly
I don’t know much (or anything) about One Direction. However, I bet this makeup will be a hit. I would love loved a little kit when I was younger to help me pick great colors, and colors that go well together. Mine would have been Rick Springfield though 😉
Shannon
This is really pretty makeup. I think this will sell like hotcakes!
Tamra Phelps
Well, most of their fans are teen girls, so I guess it makes sense! If the product is good, more power to them.
Dana Rodriguez
I saw this the other day and I love the packaging! This would make a great gift.
Christina G.
I love the idea of buying makeup in a tin. The tin will last forever, and it’s a good container for keeping makeup. Thanks for sharing!
Michelle Elizondo
How exciting for all of us!
Diane K. Brimmer
Thats pretty cool that their products are named after their song titles and song albums. Sounds like a pretty good line too. I too love the colors they have chosen to market. I wish them well.
nancy chipriano
Wha??? I am so surprised to see that One Direction has put out a make up line! At first I was thinking that was odd, but after looking at the packaging design and the make up I think it’s kind of cool! That blue eyeliner/shadow is beautiful! I hope it does well in stores. I like their music.