Credit – Pixabay CC0 License First impressions count for a lot in modern business. While it’s true that most companies need an average of eight touchpoints to gain a converted sale, the initial interaction sets the tone. When it’s positive, you’ll have a far better shot at securing conversion. Conversely, a negative interaction could end your hopes before they’ve even started. Setting a great first impression doesn’t occur by chance, though. With this in mind, you must ensure that you’ve built a comprehensive strategy that will generate positive responses. The following checklist will point you in the right direction. Make the most of your website Even if you have an…