If your business has a great idea and concept but you’re not finding the success you expected to, it might be down to your branding. These days, branding matters and people won’t even stop to listen to your ideas or look a your concepts if they aren’t first grabbed by your branding. That might sound ridiculous and unfair, but it’s the reality that you have to deal with. Here’s how to improve your approach to branding. Perfect Your Logo The first thing you need to perfect is your logo. Without a strong logo, you’re not going to get anywhere. It’s the most important aspect of branding and it’s the one…