Snow In San Diego?
Updating My SEO Because Even the Internet Needs a Good Declutter
If you’ve been poking around peanutbutterandwhine.com lately and thought, “Huh, something feels different,” congratulations. Your instincts are sharp and possibly paranormal.
I’m deep in the process of updating my SEO. Not the glamorous kind of update where confetti falls and Google personally thanks me, but the gritty, behind-the-scenes kind where old posts get dusted off, links get refreshed, and keywords are gently coaxed into behaving better. Think less makeover montage, more haunted house cleanup.
While revisiting early posts, I discovered something unsettling. Many of the original photos and videos have completely vanished. Not broken links. Not corrupted files. Gone. Poof. Into the digital ether. This can only confirm one thing: peanutbutterandwhine.com is haunted.
There is no other explanation. Sure, it could be old hosting changes, platform migrations, or me being wildly optimistic about my organizational skills a decade ago. But let’s be honest. It’s ghosts. Internet ghosts. Possibly annoyed by my early font choices.
So here I am, updating old posts with new images, clearer formatting, better internal linking, and SEO-friendly structure so Google can finally understand what I’ve been yelling into the void all these years. I’m also making sure posts connect to each other logically, like linking back to my ongoing fun stuff such as the Monthly $50 Your Way Giveaway right here:
👉 https://peanutbutterandwhine.com
Internal links help readers stick around, help search engines crawl the site, and possibly appease the spirits living in my archives.
I’m also adding relevant external links to trustworthy sources, because Google appreciates good neighbors. For example, SEO best practices straight from the pros over at Moz:
👉 https://moz.com/learn/seo
The goal isn’t to rewrite history. It’s to make sure my content is still useful, readable, and visible in a world where the internet changes faster than my craft room fills up.
If you stumble across a refreshed post, missing photos, or suspiciously improved clarity, just know it’s intentional. And if something disappears again overnight… I’ll be lighting a sage bundle and updating my alt text.
Stay tuned. The ghosts are watching. 👻