How to Make Your Business’s Brand Identity Stand Out
If your business has a great idea and concept but you’re not finding the success you expected to, it might be down to your brand identity. These days, branding matters and people won’t even stop to listen to your ideas or look a your concepts if they aren’t first grabbed by your branding. That might sound ridiculous and unfair, but it’s the reality that you have to deal with. Here’s how to improve your approach to branding.
Perfect Your Logo
The first thing you need to perfect is your logo. Without a strong logo, you’re not going to get anywhere. It’s the most important aspect of branding and it’s the one that your customers will recognize your business by. Look for ways to ensure your logo stands out for all the right reasons and represents your business well. It’s impossible to brand your business successfully without a strong logo.
Help Your Employees Play a Part
Your employees can play a part as well. They should be wearing IDs and lanyards and you can customize your own lanyard to make it stand out. Little touches like this do make a difference when you’re running a customer-facing business. It might not seem like much but people will notice it and it’ll help to spread your branding choices far and wide, and that’s never a bad thing.
Keep Your Branding Consistent
The branding of your business should remain as consistent as possible. If your approach to branding seems to contradict itself constantly, it’ll come across as messy and haphazard. Those are two adjectives that you certainly don’t want to have associated with your business. Stick to certain themes and styles in order to ensure that consistency. That way, your branding choices will start to really stick in the minds of your target customers.
Stick to Precise Messages
When you have a solid message relating to your business and how it operates, try your best to stick to it. Messages are only successful when they’re easy to understand and actually mean something to your target customers. Be precise and don’t bombard people with lots of different messages. It’s trick to do, but it’s a vital part of your long-term marketing strategy.
Keep Analyzing and Refining
Your approach to branding will never be complete; there’ll always be work you can do to improve it and make your strategy more successful over time. Keep analyzing the situation and refine your approach to branding as the years roll on by. That way, you’ll ensure you’re always moving in the right direction. Things change, so your approach to branding will need to shift and change in the future too. Things don’t need to remain set in stone.
In a business landscape that’s competitive and even crowded at times, finding ways to stand out has never been more important. If you can’t stand out from the crowd, your brand will simply get lost in it instead. Improve your branding and don’t let that happen to you.
11 Comments
heather
I enjoyed reading this post and learned a lot that I didn’t know before thank you for sharing these great tips.
Kate Sarsfield
When my sister & I had our own business we picked The Letting Company as our name. TLC … get it? It worked!
Connie Gruning
Kate, that’s an AWESOME name for a company!
Tamra Phelps
I’d say constant refining is the most important thing you said. I mean, if you don’t keep up in the business world, you just get left behind. And that’s not good for business, lol.
Connie Gruning
Tamra, business moves so fast! I can’t even imagine what business will be like with Alice is grown up. Soooooo fast!
Diane K. Brimmer
Wow! I never really put much stock into having a logo like that. It really could have taken our business off to leapsand bounds. We did have a lot of competition in the honey business and it was hard to get your name in the door. Thanks for the information.
Lisa Sicard
Great tips Connie, You are right it’s so important today with so much competition online and offline for brands. Analzing and refining is really my number 1 thing I find myself doing these days as things change quickly! Thanks for the tips and have a great day Connie.
Tamra Phelps
It sounds like a good plan. I think logos are important, especially. It’s usually the first exposure to your business.
Connie Gruning
Tamra, that’s true, it is the first thing you see and if it’s a good one you will never forget it!
Shannon V Holmes
Thanks for all of these great tips. Logos are the most important.
Connie Gruning
Shannon, Thank you, and yes a good logo is so important. I want one as good as Starbucks!!