Why is Free People So Expensive? How to Save When You Shop

This high-end fashion brand is popular among many, but knowing why it has the price tag it has is crucial!


When it comes to high-end fashion brands and the prices that they offer on their merchandise, sometimes it can seem outrageous. For something such as a bralette, or even a t-shirt, they can cost way more than something you would get at your local department store. While the name of the brand is a big reason why clothing, shoes, and accessories cost so much, there can be other reasons too. Not to mention shopping for gemstone jewelry for a loved one.

Free People is a popular fashion brand that works towards helping women release their inner free spirit. This brand is known to have high price tags on all of their clothes, shoes, and other accessories, but why?

Let’s dive into the world of Free People and why the brand is as expensive as it is, and how to shop for them on sale too!

The Basics: Who is Free People?

Getting to know a brand before purchasing their garments is of utmost importance!

A chic brand such as Free People has become very popular over the years because it lets  women express themselves in a free-spirited way. 

Chic Clothing

With plenty of high-end fashion brands to purchase everything from clothes, shoes, and the trendiest accessories from, it’s no wonder why Free People makes the top of the list as one of the most popular brands out there. 

Free People is a brand all about empowerment, but getting to know where they started first is important.

Who Owns Free People?

If you’ve ever heard of the popular retailer, Urban Outfitters, you’ll notice that Free People garments are always sold there. Urban Outfitters is the sole owner of Free People, who also owns other popular brands, Anthropologie, and their own self-named brand. 

Urban Outfitters directs their sales to young men and women, who are their main customer base. With over 1,400 stores worldwide, Urban Outfitters is known for selling some of the most creative fashion pieces that help men and women express themselves and get to know themselves through the art of fashion.

Before Free People was owned by Urban Outfitters, a man named Dick Hayne planted a seed in West Philadelphia, Pennsylvania and opened up Free People for the very first time. Free People’s name was then changed to Urban Outfitters, before Dick’s wife, Meg, started to take on their private label division. Free People was given its name back and has been a part of the family since 1984.

Where is Free People Made?

There are many high-end fashion brands that offer their customers some of the most beautiful clothing made right in the United States, but Free People clothing is made overseas. Based in India, their clothing is made with the use of some of the finest materials out there. 

Free People clothing is made out of leather, wool, and exotic animal hair. Another reason why the brand tends to be on the more expensive side is because of its use of specific materials to make their clothing, shoes, and accessories. 

The Prices on Free People Explained

Sometimes the price tags on Free People products can be overwhelming, but there’s a reason why they are priced the way they are!

chic store

Free People is a popular high-end fashion brand known for their bohemian-style dresses, and other garments targeted to young women. Image courtesy of Fashion Network

If you are a high fashion buyer, you may be wondering why the prices are the way they are in the industry. Whether it’s because of the materials used, where they’re made, or even just because of the brand name, it’s important to get an idea on why a brand is expensive.

Why is Free People So Expensive?

Free People can be expensive for a number of reasons, but the main one is because of the high-quality materials that they use. They feature a unique bohemian-style that is very hard to come by, and their clothing, shoes, and accessories are known to be in such good shape that they’ll last you for a lifetime.

The brand name, Free People, also attracts a ton of customers and is also driving a hike in the prices of everything as well, along with the team of designers that are hired to make the clothes. Free People has hired a large team of designers that are paid a lot of money to design the clothes that they do. 

Another reason why Free People tends to be more expensive is because of the booming support that they get from their customers. Free People offers unique clothing that their customers love, and the fact that it keeps them coming back also drives the prices up. 

How to Shop for Free People On Sale

Everyone loves a good sale, so make sure you know how to shop for Free People for a good price!

Free People fashion

Free People offers incredible one-of-a-kind clothing that is made with such good quality that it will last you a lifetime. Image courtesy of POPSUGAR

Free People is a great brand to browse through if you’re looking for something that speaks to you and allows you to feel like yourself. Knowing the high price tag on the other hand can be challenging if you want to repeatedly shop the brand.

There are plenty of alternatives and hoops you can go through to purchase Free People clothing, accessories, and shoes on sale, so here’s a little how-to to get the next best thing for your closet!

How to Find Your Next Free People Find on Sale

There are a few different ways to find Free People clothing and other merchandise on sale, so let’s take a look at some of the options that you have!

Directly On Free People’s Website

One of the best parts about Free People, or any other high-end fashion brand is that they feature a sale section on their website where you can browse through some of their older collections that are on sale. You can enjoy sales up to 50 to 80% off on almost anything from dresses, sweaters, skirts, sweatpants, leggings, and more.

Free People Dress Sale

If you go on Free People’s website in the sale portion, you can locate some of the most popular dresses that they have on sale. Click on “Sale Dresses” (don’t forget to use Rakuten for 2% cash back) on the left-hand side and you can browse all of their styles of dresses, including maxi dresses, mini dresses, printed dresses, midi dresses, and sweater dresses. 

Free People Sweater Sale

Free People’s sweaters are also very popular among women because of how comfortable they are. You can do the same thing with dresses and select “Sale Sweaters” on the left-hand side of the website and look through all of the options that they offer. From turtlenecks, pullovers, cardigans, tunics, and even sweater vests, there are plenty of sweater options to choose from. 

Other Retailers

Sometimes the sale on the Free People website might not be enough of a sale, or maybe you’re looking for older collections of their signature dresses or sweaters. Check out some of these other retailers for more options on Free People garments!


Looking for an online retailer that provides sales on a bunch of high-end fashion brands can be challenging to find. With Shopbop, you won’t be disappointed in what there is to offer since they offer some of the most world-renowned high-end fashion brands, including Free People. If you go to the Free People section of their website, you can find everything from their bohemian-style dresses, sweaters, skirts, leggings, shirts, and even accessories too.


Another great retailer that you’ll want to check out if you want to purchase Free People clothing is through Poshmark. This is a great online retailer to check out because not only can you purchase Free People clothing, and other high-end fashion brand garments, but you can also sell your own clothing as well and make a profit.


There is also one more retailer that you may be forgetting about that can sell just a little bit of everything and that’s Ebay. (Ebay also has Rakuten cash back!) You can not only sell your own fashion merchandise, but you can also buy or even bid on clothing, shoes, accessories, and even handbags, including Free People products too.

Free People tends to be on the pricier side when it comes to selling dresses, skirts, sweaters, and more in the fashion industry, but everything is made with high-quality materials. Made with care, these clothes will last for the rest of your life and will help you feel empowered and free-spirited.

Consider looking into Free People and despite the price tag, treat yourself to something that will make you feel beautiful!


  • gloria patterson

    I have to admit some of the outfits are really pretty. I have saw the name of the company but never paid a lot of attention. When I retired I had so many office clothes etc have not really shopped for anything. Once In a while I might pick up something. But today it is just laid back and comfortable clothes for me.

  • Tamra Phelps

    Unfortunately, knowing why a brand is priced so high doesn’t help me afford it, lol. I just can’t spend that much.

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