How To Build An Audience For Your Online Business Using Social Media

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Setting up a personal brand is becoming more popular. It seems like new people enter the space every day, looking to build a better life for themselves online. 

But how do you actually go about doing it? That’s the big question. 

Fortunately, we have some answers for you. This post explores the many ways to build an audience and grow a business digitally. 

Define Your Niche And Target Market

The first step is to define your niche and target market. These are the people who you will eventually convert and sell your services to. 

You’ll need to think about several things, including the pain points you solve for your customers, and their goals and desires. You’ll also want to consider how to help them achieve their dreams and define your niche and target markets. 

When you have a clear picture, you are ready to move on to the next step. 

Optimize Your Profile On Select Platforms

The next stage is to optimize your profile on select platforms – usually just one. If you offer coaching services, you may want to use Facebook and LinkedIn, where you can share your expertise and testimonials. Similarly, if you sell crafts, then Pinterest or Instagram might be better options because you can show people what you offer visually. 

The trick here is to have a catchy bio and get people interested in what you do. Have a personal picture of yourself and a clear call to action, letting people know what they need to do next. Ensure you connect online merchant services to your website so you can get paid automatically. You don’t want to mess around with checks in the mail. 

Create Valuable And Engaging Content

Next, you’ll need to consider your content strategy. Before you get started, you’ll need to create content to entertain, inspire, and get people interested in what you do. 

Providing value to people is essential. You need to show them that you understand how the game works and can offer them real solutions to the problems they face in their lives, in exchange for money. 

There are many ways to do this, including:-

  • Running contests
  • Sharing stories
  • Hosting live video feeds
  • Creating polls
  • Asking questions and replying to responses

Twitter is perhaps the leading platform right now for people looking to start personal brands in the consultative or creative spaces. And it also provides opportunities to share numerous forms of content, including images and polls. 

Be Consistent

The next step is to be consistent. Social media algorithms seem to prioritize accounts that post regularly, usually every day. The more you contribute to the community, the more followers you are likely to gain. 

Being consistent is just about the best policy out there for making progress rapidly. While the first couple of months is always quiet, things soon pick up after that, and you discover you’re heading towards your goals faster than you anticipated. 

So, there you have it: how to build an audience for your online business on social media. 

2 Comments

  • Tamra Phelps

    Isn’t it interesting that just a few decades ago there was no such thing as an online business?? nd now you pretty much have to have an online presence for any business.

  • heather

    These are some really great tips for an online business. I am so saving this one as I still have a lot to learn about this topic.

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