• What Can Your Business Do To Leave A Better First Impression?’

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    First impressions count for a lot in modern business. While it’s true that most companies need an average of eight touchpoints to gain a converted sale, the initial interaction sets the tone. When it’s positive, you’ll have a far better shot at securing conversion. Conversely, a negative interaction could end your hopes before they’ve even started. Setting a great first impression doesn’t occur by chance, though. With this in mind, you must ensure that you’ve built a comprehensive strategy that will generate positive responses. The following checklist will point you in the right direction. Make the most of your website Even if you have an offline local store, many consumers…

  • Future-Proofing Your Business in Challenging Economic Times

    Keeping a business afloat in today’s trying economical times is more challenging than ever. You know, navigating the current economy feels kind of like getting ready for a day at the beach and suddenly finding out there’s a hurricane on the way. Ever been there? You set out your beach towel, ready to soak up the sun, and whoosh! A gust of wind sweeps it away. That’s pretty much what our economy feels like right now – that unexpected gust. But you know what? It’s not the end of the world. Let’s talk about how to make sure your business can not only survive the storm but also maybe have…

  • Hello Fall Allergies! Now Please GO Away!!

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    Things that make me go AHHHHCHOOOO. Fall allergies (for some, me included) can be as aggravating as springtime allergies. My allergies can be blamed on many things. Starting outside. The fires in Canada, Washington, and Idaho have made being outside nasty. ALTHOUGH! The haze and smoke do make for some beautiful photographs. The air quality is horrible and does cause my eyes to water and at times have me coughing up a storm. When the smoke gets so bad you escape into the house……… HA! I just made a funny!! Inside the house, it is worse. Hello! Have you met Miss Bear? The 120-pound shedding machine, Bernese Mountain Dog. Same…