Whether you’ve set up a small scale website to sell a few home made products, or whether you’ve decided to go all out and set up a small business as your main means of income, you’re going to find that running a website entails a lot more time, effort and thought than you might have originally thought. At the same time, your website is going to generate the vast majority of your sales, so it really is important that you take steps to ensure that it looks its best, functions at its best and gets as much traffic as possible. Here are a few steps that you can take to make this dream a reality, maximising profits and helping to provide you with all the disposable income you need.
Start With Design
First, let’s start with your website’s design. Web design is a complex area, but it is pivotal to your business’ success. Studies have found that most users decide whether they want to stay on a website or exit the tab within a few seconds of landing on it. This means you have a matter of moments to make a positive impact on your user and the best way to do this is visually. If you haven’t done web design before, you may want to leave this work in the hands of the professionals. You can pair up with a professional web designer to talk about the look, feel and aesthetic you want on your page. They will be able to bring their knowledge and experience of what works and what doesn’t work to the table. They can then work to put your ideas on screen!
Impressive looks are all good and well, but you do need to make sure that your website is functionality too. If your users can’t figure out how to get from one place to another, or how to find the information they’re looking for, they will quickly grow frustrated and simply leave, meaning you miss out on a sale. Make sure that all elements of your page are working as they should. You may even want to collaborate with a UX designer to ensure that everything is where it should be.
Once your site is looking good and working well, it’s time to focus on some SEO. SEO stands for “search engine optimisation” and it’s the process of ensuring that your page ranks highly in search engine results when customers type in keywords relating to your brand or what you’re selling. If you’re selling peanut butter cookies, you want your page to be the first thing users see when they type “peanut butter cookies” into Google. You can generally outsource this complex task to SEO specialists, such as White Label SEO specialists.
Of course, more and more people are browsing sites on their mobiles nowadays, so it’s important that you take time to ensure that your page is entirely mobile compatible. This can maximise conversions.
Hopefully, some of the tips above will guide you in the right direction when it comes to making sure that your website is a success!