Mom blogs are currently one of the most popular niches of blog online. If you are considering starting a mom blog, this is great news for you, because you have a very wide reader base to appeal to.
At the same time, the con to this fact is that you’ll have a lot of other (and larger) mom blogs to compete with.
Even if you have the greatest mom blog in the world, no one will find it and read it if you don’t know how to market it so it stands out from the crowd. Fortunately, there are many effective and proven blog marketing techniques at your disposal.
Here are the top tips for marketing your mom blog:
Publish Great Content
You have to write and publish great content on your blog so that visitors will feel compelled to return in the future and recommend your blog to their friends. Not only does this mean your posts must be professionally written with no spelling or grammar errors, it also means you need to have a unique and original voice and provide value to your readers.
Start A YouTube Channel
Who says you can’t blog and vlog at the same time? Starting a YouTube channel under the same name of your blog is a great way to expand your brand name, and you can promote your posts with your videos and vice versa.
For example, each time you write a new blog post, you can film a video to go with it. Include the link to the video in your post, and promote both with social media.
Market Your Blog With Imagery
Marketing your blog with visuals and imagery is perhaps the most overlooked blog marketing technique there is. You can use a whiteboard animation service to make a short but informative animation about your blog that you can then use to promote your blog on YouTube, social media, and on other popular blogs (with their permission, of course).
Don’t Forget SEO
Yes, this is the boring part of running a blog, but it’s also one hundred percent necessary if you want your blog to be more visible. SEO (search engine optimization) is all about ranking your blog for certain, popular keywords so it ranks higher in search engines.
You can accomplish this by researching what those popular keywords are and then integrating them into your posts, headlines, captions, and so on.
Finally, be persistent and don’t give up. Success rarely happens overnight. Expect your reader base to build up gradually over time (as in months or even years). Make it a ritual to write and publish at least one new blog post a week and experiment with different marketing techniques.
Marketing Your Mom Blog
In conclusion, publishing great content is only part of the process of running a successful blog. The other part is knowing how to market your blog, so you’ll want to put the tips you have learned in this article to good use..