Where Should Your Website Budget Go?


We’re going to assume that, as a business owner, you already know a thing or two about the importance of a company website. This is, after all, the #1 way for businesses to build a buzz around their brand right now. But, of course, you know all that already. In fact, you may well be sick of hearing it.

What you might not know is that creating any old website isn’t enough for success. Instead, your page needs to be the best that it can if you’re to stand any chance at converting. And, this can often involve more of your budget than just the cost of your domain name.

Your website deserves as much of your marketing budget as any other campaign. If you conduct a lot of your online, you might even want to create a website-specific budget. The question is, what should you be spending it on?

#1 – SEO

Anything you spend on your website will go to waste if no one finds your page. That’s why search engine optimization (SEO) should be your first budget priority. This is the process of raising your listing on popular search engines, and could quickly become your leading source of online traffic. An outsourced SEO agency who know what it takes to succeed would, by far, be the best way to spend here. Without any extra effort on your part, that alone could take your website far.

#2 – Content

While every business knows how vital it is to have a website, few realize the importance of content. By content, we mean everything from your product descriptions to your ‘about me’ page. Content also refers to extras such as a blog. Good content can both convert more sales, and help in the SEO stakes thanks to keywords. An addition like a blog can even keep customers coming back to you. That’s why a large portion of your budget should also go towards this. There are now many outsourced content services which you could turn to here, or you may prefer to work with freelancers instead. Either way; spending money in this area is sure to reap rewards.

Woman at a laptop

Picture Credit – CC0 Licence

#3 – Web design

While it comes last on this list, website design also matters for achieving sales. Customers won’t stick around on a site which looks a mess. Even search engines will be reluctant to advertise your page in this instance. Instead, then, you should aim to achieve the sleekest web design possible, all with your customers in mind just like the ones incorporated by the Bay Area web development agency.

Again, outsourcing can be a huge help here, with many web design agencies offering expert services in this area. Equally, you may want to pay developers to create your page layouts, or even invest in HTML courses for some in-house know-how.

You can pay as much or as little for each of these as you’re able, but investing some money into these three key factors is vital. At least, it is if you want to see any results from your online efforts.


  • Crystal K

    I agree on the content and freelancing is a fantastic option. I write freelance for a couple of websites and it’s such a mutually beneficial arrangement – they get fresh ideas…and I get cash!

  • Tamra Phelps

    It does help to have a nice website. It needs to be easy to navigate, and it can’t hurt to be aesthetically ‘pretty.’

  • Tamra Phelps

    I definitely see how Search Engine Optimization is important. I mean, what good does it do to have a great site if no one sees it when they search for the items you have.

  • Rosie

    This is very interesting, it is all mystery to me, I have no idea how to best do a website. I don’t need one, but like to learn about all kinds of things like this.

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