• Five Ways You May Be Standing In The Way Of Your Company’s Success

    If your business is going through a challenging time, it’s important that you’re able to identify the roadblocks that stand in your way. After all, this will put you in the best possible position to do something about it, meaning they will not serve as a hindrance to your long-term success.  Of course, there are many challenges that you’ll face that are caused by no fault of your own – such as consumer spending habits. However, there are other challenges that could be self-inflicted, such as failing to understand your audience or not using your social media to your advantage.  Photo by Mailchimp on Unsplash With that in mind, here are…

  • How To Build An Audience For Your Online Business Using Social Media

    Unsplash – CC0 License Setting up a personal brand is becoming more popular. It seems like new people enter the space every day, looking to build a better life for themselves online.  But how do you actually go about doing it? That’s the big question.  Fortunately, we have some answers for you. This post explores the many ways to build an audience and grow a business digitally.  Define Your Niche And Target Market The first step is to define your niche and target market. These are the people who you will eventually convert and sell your services to.  You’ll need to think about several things, including the pain points you…

  • Small Businesses – This Is How You Tell Your Story

    Image Source: Pixabay – CC0 Licence The best brands are built on quality stories. Yes, the products and services are industry-leaders too, yet the likes of Apple and Coca-Cola are known as much for their adverts and marketing campaigns as what they sell. You may not see many similarities between you and huge billion-dollar companies, but one thing you share is a story. If you tell it properly, as they do, you’ll transform your fortunes and become more than a local business with potential. The trick is to figure out how to sell it. Continue reading to find out more and to learn the basics of the art of storytelling.…

  • How to Improve Your Following

    Hashtags are a mainstream part of our social media culture nowadays. They filter media posts, linking those that share the hashtag to one another. Because users can click on the hashtag and be taken to a page that groups together all posts using that hashtag, they have become a valuable marketing tool for ecommerce businesses looking to grow their consumer following and generate sales. Hashtags attract customers to your site, allowing them to learn more about you and your company’s backstory and become familiar with your product. The hope is that, once there, they will engage with your interesting content and eventually become a customer who returns time and again…

  • Connectivity Is The Ultimate Key To An Effective Business Model

    Pixabay Image On our little section of the web we are always looking for ways to help business owners improve their current model. Today, we’re going to look at efficiency and effectiveness. Could connectivity be the answer that you’re missing? First, what do we mean by connectivity? Essentially, if you want a lean, mean business you need to be completing processes as quickly as possible without losing quality. To do that, you need to make sure that everyone is connected. That means keeping everyone on the same page, working towards the same goal or aims that are integrated. You might think that it’s easy to ensure that your business is…