Happy Birthday Boss

I’m sure that Brunswick will be contacting me soon to sign on with them for the 2010 Pro Bowler Tour. Yup…. I’m that good. Okay fine. Maybe not. But I haven’t touched a bowling ball in 6 years and I still wound up with a 125 average. Not too bad. Birthday boy showed everybody up with a 237. (Ohhh I wish I could say the staff let him win… but this group is way too competitive for that)

Bowling really is a fun way to get your exercise in for the day. I don’t know why I don’t bowl more often.

After bowling, I was ready to pig out on pizza, cake and ice cream. But sometimes the fates are watching out for me. No pizza, no cake, no ice cream. Kathy made some amazing cupcakes, I had only one. Then I resisted the urge to grab the whole container and run to my car.

So great night, great company, great cupcake and I’m still on track with my diet. WOOO HOOO!!

It’s January 2026! A long way from the beginning of PBnWhine.

Giving My Old Blog Posts a Glow-Up (Because Google Has Standards)

You know that drawer. The one stuffed with cords from electronics you no longer own and a manual for a toaster that died during the Obama administration.

That, dear reader, is what old blog posts look like to Google if you ignore them long enough.

So I’ve been rolling up my sleeves and revisiting older posts on peanutbutterandwhine.com. Not because I suddenly enjoy technical chores, but because SEO is basically Google’s love language and I’d like to stay on speaking terms.

Why Update Old Posts at All?

Turns out, Google doesn’t just want new content. It wants useful, current, and less embarrassing than your 2014 writing voice content.

Updating old posts can:

Improve search rankings without writing from scratch
Refresh outdated info and broken links
Add better keywords humans actually search for
Keep Google from thinking you abandoned your blog to run off and join a goat yoga commune

According to SEO experts over at Moz, updating existing content is one of the easiest ways to boost traffic without reinventing the blogging wheel. You can read more about that here:
👉 https://moz.com/blog/content-refresh-seo

See? I added an outside link. Google loves when we make friends.

What I’m Updating (Besides My Attitude)

When I refresh a post, I:

Rewrite clunky paragraphs that made sense at the time (they lied)
Add clearer headings so Google can skim like it’s late for a meeting
Fix links that go nowhere or lead to a 404 sadness spiral
Sprinkle in internal links so readers actually stick around

Which brings me to something you should absolutely click…

Speaking of Internal Links…

While you’re here, you might want to wander over to my $50 Your Way Monthly Giveaway. (check the sidebar) It’s exactly what it sounds like. One winner. Every month. $50 sent your way via PayPal, Venmo, or gift card. Worldwide. No hoops on fire.

You can enter right here:
👉 $50 Your Way Monthly Giveaway

See? Internal linking. Helpful. Natural. Sneaky in a totally ethical way.

The Moral of This SEO Story

Updating old posts is like decluttering your house. You didn’t realize how much was outdated, unnecessary, or mildly cringe until you looked closely. But once you do, everything runs smoother, looks better, and Google stops judging you silently from the corner.

So if you notice an older post looking a little sharper lately, that’s not an accident. That’s SEO self-care.

Now excuse me while I go update another post and pretend I enjoy it.