• Where Should Your Website Budget Go?

    We’re going to assume that, as a business owner, you already know a thing or two about the importance of a company website. This is, after all, the #1 way for businesses to build a buzz around their brand right now. But, of course, you know all that already. In fact, you may well be sick of asking where your website budget should be used. What you might not know is that creating any old website isn’t enough for success. Instead, your page needs to be the best that it can if you’re to stand any chance at converting. And, this can often involve more of your budget than just the cost of your domain name. Your website deserves as much of your marketing budget as any other campaign. If you conduct a lot of your online, you might even want to create a website-specific budget. The question is, what should you be spending it on? #1 – SEO Anything…