5 Benefits to Using GIFs and Videos in PDF Marketing Materials

Today, one of the popular ways for marketers to tell a story is through animation. There are five benefits to using animated PDF marketing materials.

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So, you’re looking for creative ways to stand out from your competition and grow your brand. More specifically, you’re looking for new and effective advertising strategies to try out in 2020.

Well, if you’re trying to find new marketing techniques that are affordable and work well, you’ve come to the right place! Because, when it comes to bang for your buck, there are not many advertising strategies that are worth investing in like animated PDF advertising.

But what exactly is animated PDF advertising? And what makes it so effective? If you have questions like these, wonder no longer, because we have the answers you’re looking for!

In this article, we’ll break down the 5 biggest reasons you should consider advertising with animated PDF marketing materials (like GIFs and short videos). We’ll also tell you what you can expect should you decide to use this strategy.

Now then, let’s get started!

  1. You Can Communicate Your Message Faster

One of the biggest benefits of using GIFs and videos in your PDF marketing materials is the fact that it allows you to communicate your message faster.

Simply put, your target audience won’t need to read a body of text to receive your message. They can get everything they need to get in a few seconds without having to stop what they’re doing to read.

This gives you a much better chance of catching someone’s attention. Because someone has to want to stop and read something. But people can look at pictures and videos without really consciously thinking about it.

  1. GIFs and Videos Are More Memorable Than Text

Let’s be honest. A giant billboard on the side of the road is much more memorable than a small piece of text that you read on the side of a bus. That same idea is true when it comes to using GIFs and videos in your marketing materials.

The overall goal of advertising is to leave a positive impression on your target audience. And in order to do that, you need to create something they’re going to be thinking about long after that initial impression.

GIFs and videos are an easy way to do just that.

  1. You Can Better Promote Your Products

It can be quite hard to describe a certain product using only words. And while it’s not impossible, it’s much easier to do if you have access to certain media types like pictures, videos, and GIFs.

By using these media types in PDF marketing materials, you’ll be able to promote your products much easier. This will, in turn, make it much easier to sell them, which is the overall goal here.

The best part is, inserting a video or GIF into a document is much easier than coming up with a few paragraphs to describe your product. That means you’ll be able to create your marketing materials that much faster, saving money in the process.

  1. You’ll Stand Out from Your Competitors

If you haven’t already, take a second to see what your competitors are doing in regards to advertising. While some may be a bit behind the curve, odds are at least a few competitors are doing more than you are with their advertising efforts.

Of course, you don’t want to be left behind. And you want to increase your chances of carving out a large piece of the market share in your respective niche.

The best way to do this? Take a modern approach to your marketing strategy and use media like pictures, GIFs, and videos.

  1. You’ll Boost Your Engagement Rates

An advertising strategy that doesn’t boast high engagement rates isn’t a good advertising strategy. And if there’s one major positive about advertising with videos and GIFs, it’s that they offer a huge return on your investment via high engagement rates.

We touched on this earlier, but it’s hard not to see large pieces of media, like videos in GIFs, when browsing a document. Even if you’re simply skimming through something casually, if there are media elements sprinkled throughout, you’re most likely going to notice it.

So, if your current advertising strategy isn’t working well, consider mixing things up and trying something new. And advertising with PDFs filled with videos and GIFs is a low risk, high reward strategy that should offer you great results.

Not sure how to work PDF files on your Mac computer? Check out this guide at https://setapp.com/how-to/merge-pdf-on-mac.

The 5 Biggest Benefits of Animated PDF Marketing

Well, there you have it! Those are the 5 biggest benefits of animated PDF marketing! So, if you’re looking for a new advertising strategy to try in 2020, give animated PDF marketing a shot!

As you can see, marketing with animated PDFs is more than worth investing in. It’s cost-effective, can be done in-house, and offers you a chance at a huge return on your investment.

Using GIFs and videos in your PDF marketing materials allows you to communicate your message faster. Because of this, it also gives you a chance at a higher engagement rate, which is a good thing.

If you’re selling a product, GIFs and videos make it easier to sell that product online. Also, animated PDF marketing is a great way to stand out from your competitors and grow your brand the right way.

Last but not least, your PDF advertisements are sure to be quite memorable. So, even if you don’t convert on a sale at first, you’ll be leaving a lasting impression on a potential customer for the future.

Looking for more creative ways to grow your business? Check out a few more of our blog posts!


  • heather

    This was really helpful to read. I like marketing materials that include gifs and videos so much better they really add a lot to it.

  • Tamra Phelps

    The only issue I have with gifs is they do seem to cause some computer issues–like a loading page or email takes longer if there are too many moving images.

  • Tamra Phelps

    I’d say I definitely tend to notice videos and gifs before I notice text. They just pop out at you more often than text does.

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