Being a business leader today means you need to make smart moves to stay ahead of your competition. Changes of any size can have a big impact on your company’s overall income, growth, and productivity. Keep reading to learn more about different tactics to better your business, and then try some of them today.
Innovate Your Payment System
A good place to begin when reassessing your workplace processes is with the payment system. Take a step back and observe how you and your staff serve your customers. Is payment processing a pain point? Does it take too long at the point of sale? Does the exchange leave your customers frustrated and waiting far too long?
Another example is that cannabis shops need records of brand, THC, and CBD. Keeping records of customers’ previous purchases makes good business sense. It also helps with the “what did I order last time” question. Cannabis payment services like Posabit can help with cannabis debit processing, if this is something you need to look into.
Payment processing should be a seamless part of the sales transaction and customer interaction. NFC or near-field communication is a positive solution. NFC technology allows customers to make payments easily via their smartphones and smartwatches, and your smart credit card terminal.
If you have ever wondered why you should use an NFC card reader, here are some beneficial reasons why you should make the switch today:
- Contactless payment option
- Customers do not need credit cards present for purchase
- Credit card information stored on mobile device
- Secure transaction allows only one customer payment at a time
- Can be utilized across multiple business verticals
- Encrypted data transmission
- Increased customer appreciation and preference
After considering the advantages of innovating your payment process with an NFC card reader, revisit your current procedures and decide what will work best for your company.
Revamp Your Social Media Presence
If your business does not have a social media presence, your products or services may never be found by the people who want them. Profits are tied to customers. In today’s world, consumers are increasingly connected to social media to find what they never knew they needed or the thing that they really want.
The first thing you should do is open up business profiles on multiple social media platforms. Some of the most common ones are:
If you do not have someone on your staff adding content or posting to social media consider the time involved. Creating and adding fresh content can be time-consuming. It is necessary to stay relevant and in front of social media users’ eyes. Think about changing one of your employee’s job descriptions to cover this new responsibility. Another option is to hire a new social media staff member. A third and viable alternative is to outsource the task altogether.
There is a multitude of marketing companies or freelancers available to handle this for you. They will post only agreed-upon content at specifically scheduled times. In addition, they will do so appropriately in your company’s voice.
Here is a video presenting seven social media content ideas for once you have your social media presence established.
Make smart moves today to become savvy in business. With only a few small shifts in how you approach your everyday business processes you can enact a large change within your company. Be proactive to make it happen.